Car & Classic: Messaging, Brand & Tone of Voice development
Brand messaging & positioning for Europe's largest classic car website.
At Car & Classic I built the content function from the ground up.
This included developing the brand, messaging, positioning and tone of voice for UK, Italy and French markets while at the same time commissioning and creating content in multiple languages.
I hired a team of writers across Europe and improved auction listing structure while created writing, photography and videography guidelines to improve content quality.
B2B email to traders
Car & Classic supplied 70 British classic cars to celebrate Queen Elizabeth II's Platinum Jubilee at Windsor Castle on June 4, 2022. The cars represented each year of the Queen's reign and were displayed along the Long Walk.
Emotive messaging development
Email sign up sequences
Another example of improved, more emotive messaging
Updated branding
Events
Platinum Jubilee
25,000 people attended a car show organised by Car & Classic for the Queen’s Platinum Jubilee.