Pearson.com - D2C launch

I worked on the creation and launch of pearson.com - a new site aimed at selling direct to consumers.

This project included all content and UX writing across the new site, quality-checking product data and creating a launch campaign.

I worked asynchronously with cross-functional teams across several countries and time zones to build the site. I developed a launch marketing campaign which involved commissioning an agency for a brand repositioning video as well as creating content for multiple channels - YouTube, Google, Meta, blogs, animations and infographics.

The campaign included mix of paid and organic social assets which pushed us to achieve a successful launch and meet Q1 revenue targets.