Reshaped visual identity, messaging & positioning to better reflect RideTandem’s mission.

Through refreshed branding elements, including a new logo, colour palette, and typography, we aligned the visual identity with RideTandem's commitment to accessibility, connection, and sustainability.

This project also involved redefining the tone of voice - creating clear, warm, and inviting language that highlights RideTandem’s role in improving lives and enhancing community connectivity across the UK and German markets.

I led the project from initial research, workshopping, brief creation and brand frameworks then finally through to iteration and sign off. The project was completed within three months from start to finish and remained on budget throughout. It also included moving the website from .co to .com and fixing several technical issues that were preventing the site from indexing.